SensitivityAnalysis

class pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis(pymc_model, idata, dims=())

SensitivityAnalysis class is used to perform counterfactual analysis on MMM’s.

Methods

SensitivityAnalysis.__init__(pymc_model, idata)
SensitivityAnalysis.compute_marginal_effects(results)	Return marginal effects from sweep results.
SensitivityAnalysis.compute_uplift_curve_respect_to_base(...)	Return uplift curves referenced to a baseline.
SensitivityAnalysis.run_sweep(var_input, ...)	Run sweeps by forward-evaluating the response graph (no Jacobian).